For most part of my life I’ve been very lazy to pick up on reading. Even though I enjoy a fun written book, most of them are not aimed at being fun, and a big part of them is like torture. Sometimes I wonder if the smart guys that write them put in those long and complicated words just to prove how smart they are. I would argue that, even though there is about 160 000 new titles of books published every year!!!!, there aren’t very many talented writers. Some of the books are so dry and complicated, often times I can’t even finish one chapter. I think that books are exactly like photographs!!! Believe it or not, it is. Besides all the sugar coating and examples to flavor up your work, there is a subject and a certain “framework” of the book within every book – you can’t just write about anything and everything, right? and the simpler it is the more attention there is to the subject. Bingo! Same principles work, for the most part, with a great photograph. You need  to have a captivating subject, or a story, some sugar coating to make it pretty – and all of that you have to fit in a frame of a DSLR.

So, currently I’m reading a book by Mark Hughes “Buzzmarketing”. I think  he’s an interesting writer with a good sense  of humor. Not the funnest subject, but a fun read! One of the fascinating things that I learned so far from it is that in today’s world we, as consumers, are absolutely bombarded with more that 1000 advertisement messages per day. That makes most traditional and accepted tools of marketing less effective and a lot of money wasted!

Nevertheless, below are photos from a very fun engagement session of Nata and Paul that we had last weekend. It was almost spoiled by the bad weather, but in the last minute everything turned out to be great: the day, the couple and the shoot…